NIFL Teams Up with Underdog to Boost its Commercial Opportunities
The Northern Ireland Football League (NIFL) has partnered with Underdog Sports Marketing to strengthen its commercial offering across...
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Arjun Sharda
- Aug 13, 2021
- 13 min
Premier League Kit ranking 2021/22!
The Premier League season kicks off on Friday night as new boys Brentford entertain Arsenal. Fans will be getting ready by dusting off...
Arjun Sharda
- Jul 13, 2021
- 3 min
5 of the Best Sports Marketing Campaigns of Euro 2020
After an enthralling thirty days of European football, UEFA Euro 2020 has come to a close. So far, the tournament has inspired work from...
Ged Colleypriest
- Apr 15, 2021
- 4 min
7 pieces of advice for anyone starting their own business...from a guy who didn’t always follow them
Thinking of starting your own business? Looking to make yourself more productive? Or just want to get more done when working from home?...
Ged Colleypriest
- Jan 15, 2021
- 4 min
5 Sporting Stories to Remember in 2021
We all want to forget 2020. The first weeks of 2021 have hardly been a picnic either. But before we try to expel the memory of the year...
Ged Colleypriest
- Aug 28, 2020
- 3 min
5 of the Biggest Sports Marketing Cliches in Football
Time to bring on the substitutes for the tired tropes. How to market to football fans Now the prolonged domestic season is finally over,...
Ged Colleypriest
- Jul 3, 2020
- 6 min
5 of the Best Sports Documentaries and Where to Watch Them
Welcome to the Underdog Sports Movie Club. Looking for the best sports films? The Last Dance, All or Nothing, Drive to Survive and...
Ged Colleypriest
- Jun 17, 2020
- 4 min
As Football Restarts, so should Football Sponsorship
Once upon a time, sponsors were seen as a welcome part of a club's identity. Liverpool fans redecorated their kitchens in Crown Paints,...
Ged Colleypriest
- May 7, 2020
- 2 min
5 Good Sports Business Stories from the Last Seven Days of Lockdown
There may still be no, live sport but here's 5 good things from the last 7 days of lockdown. 🐝Cricket hasn't had much to cheer about,...
Ged Colleypriest
- Mar 4, 2020
- 4 min
Does paywall coverage really damage grassroots participation?
Multiple media reports this week suggest that the Six Nations is set to move to Sky next year. Having always been on free-to-air...
Ged Colleypriest
- Jun 5, 2019
- 4 min
Pure cheek: The lessons from the Champions League streak
This year’s Champions League competition has been one of the most memorable, exciting and compelling in its history. But for all the...
Ged Colleypriest
- May 29, 2019
- 4 min
Can Cricket World Cup stop the participation rot?
On Thursday, Cricket World Cup returns to the British mainland for the first time in 20 years. While the England team’s fortunes may have...
Ged Colleypriest
- May 1, 2019
- 3 min
3pm Eternal? Is it time to lift the blackout on televised Saturday afternoon football?
In case you’re wondering. The title is a reference to a massive hit in 1991 for acid house band The KLF (3 a.m. Eternal). The early...
Ged Colleypriest
- Apr 16, 2019
- 3 min
5 things that anyone can learn from Tiger Woods’ victory at Augusta.
In the interests of full disclosure (or to stop anyone pointing out some hypocrisy), I’ve never been a Tiger Woods fan. But his victory...
Ged Colleypriest
- Apr 9, 2019
- 3 min
5 Reasons Why Women’s Sport is a Great Place for Brands to Invest
As many predicted, women’s sport is making great strides in terms of attracting sponsors this year. Boots, VISA and Barclays are some of...
Ged Colleypriest
- Apr 2, 2019
- 3 min
The Rule of Free: The common ground shared by cricket and CounterStrike
Many things have changed in the way we consume sports media in recent times but our love of not paying is something that remains the...
Ged Colleypriest
- Mar 19, 2019
- 3 min
Best In Glass: 5 reasons why Guinness nailed their first season as 6 Nations sponsors.
5 reasons why Guinness’ sponsorship of Six Nations is the perfect example of how to deliver top class sports marketing campaigns....
Ged Colleypriest
- Mar 11, 2019
- 4 min
What Alan Partridge and Derry Girls can teach us about marketing.
They may seem like unlikely sources of inspiration but Alan Partridge and Derry Girls offer us plenty to think about...or at least the...
Ged Colleypriest
- Feb 11, 2019
- 3 min
5 of the best sports marketing campaigns
Anyone who’s ever had the (mis)fortune of sharing an office with me will tell you I’m a cynic. That is, in part, why I’m prone to dishing...
Ged Colleypriest
- Jan 25, 2019
- 2 min
Gillette and Nike: How to do brand purpose
In the past few months, both Gillette and Nike released campaigns that anchored themselves around brand purpose. The reactions have...