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THE UNDERBLOG
SPORTS MARKETING NEWS AND OPINION
Underdog Teams up with British Superbikes Team FHO Racing
5 breakout football stars in 2022 that will make great brand ambassadors
Should I watch the Qatar World Cup?
NIFL Teams Up with Underdog to Boost its Commercial Opportunities
Premier League Kit ranking 2021/22!
5 of the Best Sports Marketing Campaigns of Euro 2020
7 pieces of advice for anyone starting their own business...from a guy who didn’t always follow them
5 Sporting Stories to Remember in 2021
5 of the Biggest Sports Marketing Cliches in Football
5 of the Best Sports Documentaries and Where to Watch Them
As Football Restarts, so should Football Sponsorship
5 Good Sports Business Stories from the Last Seven Days of Lockdown
Does paywall coverage really damage grassroots participation?
Pure cheek: The lessons from the Champions League streak
Can Cricket World Cup stop the participation rot?
3pm Eternal? Is it time to lift the blackout on televised Saturday afternoon football?
5 things that anyone can learn from Tiger Woods’ victory at Augusta.
5 Reasons Why Women’s Sport is a Great Place for Brands to Invest
The Rule of Free: The common ground shared by cricket and CounterStrike