There may still be no, live sport but here's 5 good things from the last 7 days of lockdown. 🐝Cricket hasn't had much to cheer about, particularly with the ...

Multiple media reports this week suggest that the Six Nations is set to move to Sky next year. Having always been on free-to-air television in the UK there i...

You've seen the best, now see the rest...and by rest we mean worst kits of the new season. The Worst 1. Chelsea Home If the away kit is a gem, then the home ...

The start of every Premier League season brings a wealth of new football shirts. From belters to howlers. Here we look at 5 kits that belong in the 'Hall of ...

This year’s Champions League competition has been one of the most memorable, exciting and compelling in its history. But for all the fireworks on the pitch, ...

On Thursday, Cricket World Cup returns to the British mainland for the first time in 20 years. While the England team’s fortunes may have improved massively,...

In case you’re wondering. The title is a reference to a massive hit in 1991 for acid house band The KLF (3 a.m. Eternal). The early nineties is where it all ...

In the interests of full disclosure (or to stop anyone pointing out some hypocrisy), I’ve never been a Tiger Woods fan. But his victory at Masters 2019 can t...

As many predicted, women’s sport is making great strides in terms of attracting sponsors this year. Boots, VISA and Barclays are some of the high profile bra...

Many things have changed in the way we consume sports media in recent times but our love of not paying is something that remains the same. I was lucky enough...

5 reasons why Guinness’ sponsorship of Six Nations is the perfect example of how to deliver top class sports marketing campaigns. Guinness are no strangers t...

They may seem like unlikely sources of inspiration but Alan Partridge and Derry Girls offer us plenty to think about...or at least the marketing teams at BBC...

Anyone who’s ever had the (mis)fortune of sharing an office with me will tell you I’m a cynic. That is, in part, why I’m prone to dishing out a bit of a crit...

In the past few months, both Gillette and Nike released campaigns that anchored themselves around brand purpose. The reactions have proved very different. He...

As we kick off another exciting year for sports sponsorship and marketing, let's take a look at the most inspirational stories of 2018. Make sure you read un...

Brands and clubs can take inspiration from the past and present to create a future that excites fans and delivers proper business results. Once upon a time, ...

Influencer marketing has been one of the most used ‘buzz phrases’ over the last few years. Sports marketing is by no means immune to the social influencer ph...

England Netball's sponsorship deal feels like a missed opportunity for women's sport and for sports sponsorship. Last week England Netball announced a landma...

Are business-folk on LinkedIn as impressionable as teenagers on Instagram? I can’t tell you how refreshing my LinkedIn feed has been on Mental Health Awarene...

This is why I love sport. Poulter only got into Ryder Cup as a 'captain's pick'. Essentially, a wildcard. But he repaid his captain's faith by securing a vit...