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Underdog Teams up with British Superbikes Team FHO Racing

British Superbikes team FHO Racing BMW has appointed Underdog Sports Marketing to develop their partnership and sponsorship strategy.

As the 2023 Bennetts British Superbikes season gets underway FHO Racing will be looking for success on and off the track. The team is headed by Macau/British businesswoman Faye Ho, one of the few women Team Principals in any motorsport. With an exciting rider line-up for the new campaign including twice British Champion Josh Brookes (Australia) and Lincolnshire’s Peter Hickman, the words fastest road racer, they also continue to invest in developing a new generation of female talent, with the FHO Girls rider’s academy.



FHO Racing's Peter Hickman in action in 2022

Underdog Sports Marketing are tasked with evolving the way the team works with sponsors and taking the property to market.

Founder Ged Colleypriest said “We’re delighted to be working with FHO Racing this season. British Superbikes is such a well-supported championship with great TV coverage and sell out events. Faye is a genuine trailblazer in developing female participation with the FHO Girls. All of which means sponsors have an amazing opportunity to reach a mass audience and tell a compelling story of supporting female sport.”


FHO Girls is a riders' academy that develops young female talent in the industry.


FHO Racing Owner Faye Ho said “We’re extremely excited about the prospects for the new season both on and off the track. As the team prepares for its most important season yet as it spearheads the hopes of the mighty BMW factory, we’re looking forward to working with Underdog Sports Marketing on creating innovative and powerful ways of partnering with sponsors.”

For more information about brand partnerships with FHO Racing please contact Ged Colleypriest. ged@underdogsport.co.uk / 07828626028


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ASC Group
ASC Group
Apr 20

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As the team prepares for its most important season yet as it spearheads the hopes of the mighty BMW factory- tu van IATF 16949

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