Underdog Teams up with British Superbikes Team FHO Racing
- Ged Colleypriest
- Apr 5, 2023
- 1 min read
British Superbikes team FHO Racing BMW has appointed Underdog Sports Marketing to develop their partnership and sponsorship strategy.
As the 2023 Bennetts British Superbikes season gets underway FHO Racing will be looking for success on and off the track. The team is headed by Macau/British businesswoman Faye Ho, one of the few women Team Principals in any motorsport. With an exciting rider line-up for the new campaign including twice British Champion Josh Brookes (Australia) and Lincolnshire’s Peter Hickman, the words fastest road racer, they also continue to invest in developing a new generation of female talent, with the FHO Girls rider’s academy.
Underdog Sports Marketing are tasked with evolving the way the team works with sponsors and taking the property to market.
Founder Ged Colleypriest said “We’re delighted to be working with FHO Racing this season. British Superbikes is such a well-supported championship with great TV coverage and sell out events. Faye is a genuine trailblazer in developing female participation with the FHO Girls. All of which means sponsors have an amazing opportunity to reach a mass audience and tell a compelling story of supporting female sport.”
FHO Racing Owner Faye Ho said “We’re extremely excited about the prospects for the new season both on and off the track. As the team prepares for its most important season yet as it spearheads the hopes of the mighty BMW factory, we’re looking forward to working with Underdog Sports Marketing on creating innovative and powerful ways of partnering with sponsors.”
For more information about brand partnerships with FHO Racing please contact Ged Colleypriest. ged@underdogsport.co.uk / 07828626028
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Great to see Underdog Sports Marketing partnering with FHO Racing a bold move that speaks to strategy, branding and momentum both on and off track. For students navigating tricky deadlines if you ever need extra support with your CIPD assignment help UK keep pushing forwards and stay driven!
This is fantastic news! As a huge BSB fan, I'm thrilled to see UnderDog Sports Marketing teaming up with FHO Racing BMW Faye Ho is an absolute inspiration as a trailblazing female Team Principal, and with riders like Josh Brookes and Peter Hickman on board, this season is set to be explosive. Love the focus on evolving sponsorships and boosting the FHO Girls academy to empower young women in motorsport it's exactly the kind of storytelling that draws in brands and fans alike. Speaking of compelling narratives, I recently stumbled upon some intriguing stats while researching athlete endorsements like the Nithya Das net worth figure, which highlights how strategic partnerships can skyrocket visibility and value in sports. Can't wait to…
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