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SPORTS MARKETING NEWS AND OPINION

Best In Glass: 5 reasons why Guinness nailed their first season as 6 Nations sponsors.

5 reasons why Guinness’ sponsorship of Six Nations is the perfect example of how to deliver top class sports marketing campaigns....

What Alan Partridge and Derry Girls can teach us about marketing.

They may seem like unlikely sources of inspiration but Alan Partridge and Derry Girls offer us plenty to think about...or at least the...

5 of the best sports marketing campaigns

Anyone who’s ever had the (mis)fortune of sharing an office with me will tell you I’m a cynic. That is, in part, why I’m prone to dishing...

Gillette and Nike: How to do brand purpose

In the past few months, both Gillette and Nike released campaigns that anchored themselves around brand purpose. The reactions have...